Named after John E. Fitzgerald, who founded his first distillery in Frankfort, Kentucky in 1870, it has been called "the most elegant Bourbon produced in Louisville- indeed Kentucky." 

For decades it has been made at its new home in Kentucky and is reportedly a big hit amongst the gentry and business sorts, who associate it with Kentucky's most important people and traditions.

This might surprise you- it did me.  Old Fitzgerald comes in a bottle that is short, squat, and on the whole unpresupposing or glitzy.  No oversized, fat nobbed perfume